Marcus Reed

Marcus Reed runs paid-media coverage at Inflowave. If it happens inside Meta Ads Manager, he has an opinion on it, and usually a spreadsheet to back it up.

His focus is the unglamorous machinery of profitable ad spend: creative testing cadence, audience structure, attribution you can actually trust, and the difference between a campaign that looks good in-platform and one that shows up in the bank account.

Marcus writes about Meta and Instagram ads, ROAS and attribution, creative testing, and scaling spend without torching efficiency.