HR
Hamish Robertson
Founder & Solo Strategist · 9y exp
Bootstrapped two micro-SaaS products to profitability before opening Forge & Flame. Works exclusively with bootstrapped SaaS founders.
★ ★ ★ ★ ★ What clients say
"Hamish gets bootstrap reality. He never sells me on tactics that need a team I do not have."
Kieran Walsh
Founder, Tinytask SaaS
"I have been a one-man SaaS for four years. Forge & Flame is the first agency that actually fit my budget and shipped real results."
Marta Kowalski
Founder, Inboxshield
"He writes my LinkedIn better than I do, and I am the founder. Our MRR doubled the year I hired him."
Owen Pritchard
Founder, Reportkit
F&
Forge & Flame — X/Twitter Marketing Agency in Edinburgh
Founder-led content systems for indie hackers
Edinburgh, United Kingdom · Personal brand systems for solo founders
35+
Clients served
3
Years active
4.1x
Average ROI
$6.4M ARR sourced
Revenue generated
8.7k+ paid signups
Leads delivered
24
Active retainers
About Forge & Flame
Forge & Flame builds operating systems for solo founders who want to grow an audience without hiring a content team. They handle research, drafting, and publishing across X, LinkedIn, and email.
What sets them apart
Forge & Flame is built for indie SaaS founders running ARR between $20k and $500k who cannot justify a full marketing hire but cannot afford to be invisible either. They run a 45-minute weekly call with each founder, mine the recording for 8-12 publishable angles, then ghostwrite in the founder's exact voice (verified via tone-match scoring against the founder's own historical writing). Output is 4 X posts + 3 LinkedIn posts + 1 newsletter per week, all timed to peak engagement windows. The team treats followers as a side metric; the real KPI is paid signups and demo requests attributed via UTM-tagged bio links and a content-to-MRR tracker built into Notion.
Industries served
- Indie SaaS
- Bootstrapped startups
- Solo founders
Services
- Personal brand strategy
- Twitter/X ghostwriting
- Newsletter systems
- Podcasting
Meet the team
The people who'll be running your account. Names with are Inflowave-verified.
IC
Iona Campbell
Content Producer · 5y exp
Hamish's only full-time hire. Writes and edits the LinkedIn and X content that ships every week for clients.
FG
Findlay Grant
Contract Editor · 6y exp
Cuts the short-form video that pairs with each client's text content. Background in indie game studio marketing.
Qualifications & certifications
LinkedIn Marketing Partner
LinkedIn · 2024
CO
ConvertKit Certified Expert
ConvertKit · 2024
Stripe Atlas Partner
Stripe · 2025
Inflowave Verified Agency
Inflowave · 2026
Notable clients
- P Pebbleforge (devtool)
- T Tartan Analytics
- L Loch & Lattice (CRM)
- H Heather Stack (DX tool)
- G Glenkin Notes
Case studies
Real client engagements with measurable outcomes — swipe or use the arrows.
Indie SaaS founder: $4k to $32k MRR in 8 months from X-led inbound
Developer tools / indie SaaSClient: Pebbleforge
8x MRR
17.7x followers
71% social-sourced signups
Challenge
A solo developer running a developer tool at $4k MRR had 800 X followers and was spending 6 hours/week posting with no measurable signup lift. Cold outreach felt scammy and SEO was a 12-month project he could not staff.
Approach
Forge & Flame ran weekly 45-min calls and shipped 4 X posts + 3 LinkedIn posts per week in his voice. Anchored content on weekly product changelogs and behind-the-scenes engineering decisions. Built a content-to-signup attribution tracker so the founder could see which posts drove paid conversions.
Result
MRR grew from $4k to $32k in 8 months, with 71% of new signups attributed to social. X followers grew from 800 to 14.2k. Founder reclaimed 5 hours/week previously spent staring at a blank tweet composer.
Bootstrapped CRM: 0 to 1,400 paid users in 11 months without paid ads
B2B SaaS / CRMClient: Loch & Lattice
1,400 paid users
$26.6k MRR
$0 paid spend
Challenge
A bootstrapped CRM for solopreneurs had 0 users on day 1 and a $0 marketing budget. Founder had a strong network but no system to convert audience attention into trial signups.
Approach
Built a 3-channel system: weekly LinkedIn long-form (1,200-1,800 words) on small-business workflows, daily X posts on solopreneur ops, fortnightly newsletter combining the best of both with a soft trial CTA. Layered an audience-of-one warm intro program for high-value prospects.
Result
1,400 paid users by month 11 at $19/mo MRR ($26.6k MRR run rate). Newsletter grew to 18k subscribers. Zero paid acquisition spend across the entire growth.
Devtool founder: 14 enterprise demo calls/month from 0 in 6 months
Developer experience toolingClient: Heather Stack
0 to 14 demos/mo
$82k closed ACV
+18.3k targeted followers
Challenge
A solo founder running a DX tool for engineering managers had built a strong product but had no inbound. He was relying on cold LinkedIn DMs (4% reply rate) and one-off conference talks.
Approach
Anchored content strategy on engineering-manager pain points (1:1 templates, performance review frameworks, PR review workflows). Shipped 5 LinkedIn long-forms a month plus 3 X posts/day, all from founder voice. Paired posts with gated benchmark reports to capture warm pipeline.
Result
14 enterprise demo calls/month by month 6, up from 0. 3 closed Annual Contracts in the first 5 months ($82k combined ACV). LinkedIn following grew from 1.1k to 19.4k engineering managers.
Frequently asked questions
How much does a x/twitter marketing agency in Edinburgh cost? +
Forge & Flame works on a founder retainer (gbp 2.4k-6k/mo, single founder; gbp 9k+ for two-founder teams) model. Most x/twitter marketing engagements in Edinburgh run as monthly retainers — request a quote for exact numbers based on your goals.
What does Forge & Flame specialize in? +
Forge & Flame is a Edinburgh, United Kingdom agency specializing in Personal brand systems for solo founders. They serve Indie SaaS, Bootstrapped startups, Solo founders.
Is Forge & Flame a good fit for my business? +
Forge & Flame works best with Indie SaaS, Bootstrapped startups, Solo founders brands and has served 35+ clients. If you need personal brand strategy, twitter/x ghostwriting, newsletter systems, they're worth a conversation.
How is Forge & Flame vetted? +
Every partner agency in the Inflowave directory is verified before listing. We confirm the business, its services, and its track record.
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